SWEET PITCH
       
EP Cover, 2018
The EP cover was designed for Melbourne-based electronic band, Ara Koufax. Ara Koufax engages actively with culture through the music that they create and aims to produce music that can reflect on, comment on and provide an interpretation of the social and cultural context of the people who make it and the people who listen to it.

The artwork for Sweet Pitch takes inspiration from the alarming proliferation of brands that creep into our everyday lives, changing the way we view ourselves and the world around us as either commodities or marketing tools for commodities. Logos from big brands and corporations were put together and manipulated in multiple ways, creating a grey and mirky texture that hints at the unsettling and disorienting blur as an effect of the increasingly apparent commodification of everyday life.