^{Branding
Art Direction
Logo & Identity System}

SHOJI, a contemporary eyewear brand aims to offer a different perspective to our world and offer a new way of seeing. Taking inspiration from a Japanese Shōji – a window or door in traditional Japanese architecture – the brand represents an opening to a world beyond our four walls and embodies a curious and open-minded attitude. The logo is crafted with elegant curves and features a stylised 'O', inspired by a window.