Logo & Business Card, 2018
Drum Play positions itself as a place where individuals can learn the drums in a friendly and non-intimidating environment. With a strong emphasis on fun and enjoyment, the brand aims to demsytify the misconception that drumming is a difficult and exclusive activity. They distinct themselves from existing drum schools by focusing on the emotional experience rather than pure results, thus reassuring students that fulfillment can be found in enjoyment itself. Enjoyment brings along an emotion, and emotions manifest in the form of an expression. The identity created for Drum Play is playful yet uncomplicated, with the initials of the brand forming two variations of faces—depending on which direction you are looking at it from.