^Beddoni
2020

^{Branding
Logo & Identity System
Packaging Design}

Beddoni’s mission is to create comfortable, timeless off duty pieces with no “wear by” date, that you will look forward to lounging in after the day’s chaos. A play on the sun and moon symbol, the logo subtly hints at the brand’s ready-to-rest mantra that encompasses both night and day moments.

Intentional in creating a memorable unboxing experience, Beddoni’s packaging considers the user’s journey and its various touchpoints from carrier to swing tag, with the intention of creating a calming and guided experience that puts one’s heart at ease and comfort.