Beddoni
Beddoni
2020
2020
Branding
Logo & Identity System
Packaging Design
Logo & Identity System
Packaging Design
Beddoni’s mission is to create comfortable, timeless off duty pieces with no “wear by” date, that you will look forward to lounging in after the day’s chaos. A play on the sun and moon symbol, the logo subtly hints at the brand’s ready-to-rest mantra that encompasses both night and day moments.
Intentional in creating a memorable unboxing experience, Beddoni’s packaging considers the user’s journey and its various touchpoints from carrier to swing tag, with the intention of creating a calming and guided experience that puts one’s heart at ease and comfort.
Intentional in creating a memorable unboxing experience, Beddoni’s packaging considers the user’s journey and its various touchpoints from carrier to swing tag, with the intention of creating a calming and guided experience that puts one’s heart at ease and comfort.







Projects
YEAR
PROJECT
CATEGORY
Graphic Design